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Bright prospects for jute industry

The jute industry, which suffered huge losses and saw a sharp fall in sales growth last year, is likely to rebound in coming months. In the wake of increasing environmental concerns and the imposition of a ban on the use of plastics, the SME-dominated sector is witnessing a growing collection of eco-friendly, reusable jute products in both domestic and foreign markets. Given the great demand jute products, the sector outlookfor coming quarters seems positive.

Popularity of the articles of jute growing

Jute products, was once associated primarily with grace bags of cement and sugar, are now finding favor with the international buyers and the youth of this country.

HC Bang, Head, India Jute Mills, said: "Earlier items were used as jute bags for packing grains, cement, wheat and sugar, but today day is used for different purposes and is considered very fashionable. The designers and artisans are using natural fiber for a variety of items as luxury evening bags, clutch bags style, Laundry bags, backpacks, handbags, bags and wine bags.

Jute Companies heading for a makeover

The growing popularity of the articles of jute has brought to small and medium enterprises to modernize their processes, the introduction better design and adopt new marketing strategies. Jute companies have begun to explore various solutions to improve its process technology and expand its base of products to attract international buyers.

As M Mukherjee, Speaker, Exports Basu, said: "Mindful of the growing market demand for assets, which are largely focused on the optimal use of eco-friendly jute geo-protectors of the soil. In addition, we are also working to increase our productivity and diversification of our product range. "

The government has also begun to take initiatives to help small businesses jute manufacturing processes improve and modernize their units. The Jute Manufactures Development Council (JMDC) has launched a massive modernization process in the jute sector to enable the jute units to diversify their portfolio.

In carrying out such measures by the government and small businesses in jute Analysts expect the sector can see the good and income growth after better results in coming quarters.

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Janine